Monday, March 2nd, 2026: 9:30am-10:00am

Shannon Tarrant with The Wedding Venue Map

Using Clarity to Improve Wedding Sales In today’s wedding sales process, couples don’t walk away because they’re unsure. They walk away because they’re OVERWHELMED. Let's break down how clarity at key moments in your sales journey can dramatically increase bookings without adding more leads or pressure. You’ll learn how to simplify your pricing and packages, guide sales meetings instead of over-explaining, and create follow-up systems that keep momentum moving forward. You'll leave with practical ways to remove friction, reduce ghosting, and make it easier for couples to confidently say yes.

Takeaways:

• Three sales moments where clarity matters
• Prices and packages that feel easy to say yes to
• Cut, reword, and reformat to keep couples engaged

Tom Chelednik with The Knot

 In this session, we’ll walk through the Wedding Pro Real Wedding Study and why it matters to your business. We will also look at the results, specifically for the State of Florida. This annual study captures self-reported insights from nearly 10,000 U.S. couples married in 2025 along with trend data from couples currently planning their weddings.

Three Key Takeaways

1. Why industry-wide data matters for wedding professionals

Understand how large-scale research provides context beyond your own inquiries and bookings, helping you see the bigger picture of how couples are approaching weddings overall.

2. How to use insights to guide positioning and conversations

Learn how professionals can use research to shape messaging, educate couples, and explain their value, even as trends and expectations continue to evolve.

3. How to stay adaptable as couple behavior continues to change

See how ongoing research helps wedding professionals stay flexible, informed, and better prepared for shifts in planning timelines, priorities, and decision-making.

You may feel overloaded, consumed, and fatigued by all the personal and professional decisions you have to make and responsibilities you carry on a daily basis. Your thoughts may cycle endlessly around work issues, even after you have logged off for the day. Your personal relationships might be suffering due to your lack of presence in them. You may be feeling that between work and home, you are struggling to keep it all together. When you are the boss, who do you confide in? 

Ryan Kolder Wedding shows still work — when you know how to work them.

In this session, wedding professionals will learn how to turn wedding shows into a full-scale marketing system that drives visibility, builds relationships, and creates long-term business growth. Attendees will discover how to stand out before the show, generate momentum during the event, and extend their reach through collaboration with show producers and fellow vendors.

This talk goes beyond booth setup and lead collection, focusing on strategic promotion, social marketing, vendor networking, and intentional relationship-building that leads to higher-quality leads and repeatable results. From warming audiences with pre-show marketing to creating content that lasts long after the doors close, this session equips vendors with a modern, actionable approach to winning wedding shows.

Perfect for vendors who want more than a busy booth — and are ready for better results.